a little bit
About
Luisa Arango
I’m a Graphic Designer with over 15 years of experience, I’ve worked for some of the leading retail companies in the country and I have extensive experience across the digital and print design as well as good knowledge of photography and illustration.
PASSION FOR DESIGN
I have a passion for helping premium brands to communicate their unique vision through responsive and functional design. I believe that a combination of strategic thinking, and simple, functional design enables brands to effectively communicate their visual story.
Brands
Professional Experience
06/2021 - 03/2023
Industry Beans
Senior Graphic Designer & Content Producer
Responsible for the design and creation of product development, print design, imagery, video and communication across Industry Beans’ physical and digital spaces,
The Industry Beans model comprises venues, wholesale, grocery, and eCommerce.
As the Senior Graphic Designer & Content Producer I was ultimately responsible for the representation, consideration, and consistency of the Industry Beans brand.
05/2018 - 05/2021
Monards
Senior Graphic Designer
Developed conceptual design, branding and corporate identification, creating high-end collateral for print and digital projects as well as strategy development with a focus on engaging customers on an emotional and interactive level.
Manage Instagram social media content and imagery for the company with regular posts and stories, work on brand launches and press events.
Work with web developers and other team members to develop and shape their new info and e-commerce site.
07/2015 - 09/2017
Van Laack
Senior Graphic Designer
Develop and maintain identities for upmarket brands Herringbone Sydney and Rhodes & Beckett ensuring consistency across all platforms.
Responsible for online advertising to effectively convey concepts and messaging with weekly updates, social media content and imagery for each brand across multiple platforms: Facebook, Instagram, LinkedIn, Website.
Develop in store creative for sale and promotional signage with window decals and POS.
Art direct product photography for EDMs, Social Media and Website.
04/2006 - 05/2014
Rivers
Graphic Designer & Photographer
Responsible for all catalogue design solutions and finished artwork with extended marketing, including visual merchandising, in-store collateral, EDMs, photography and website design.
Finished art of corporate identities, packaging, swing tags, labels & POS.
Product Development of garment and accessories graphics, repeat prints and pattern finished artwork.
2011 - 2016
Amor Amor
Graphic Designer
Corporate identity for “Amor Amor” a boutique Kids’ clothing label.
Responsible for creating specs for overseas vendors, developing clothing and stationery pieces focus with illustration.
Manage the in-house advertising program consisting of print, media collateral pieces & web media.
05/2014 - 11/2014
Gazman
Graphic Designer
Developed and implemented campaigns for email and online advertising.
Created art required for developing of yardage and placement prints for men’s garments/accessories.
Specialising in finished art of corporate identities, packaging, swing tags & labels.